CAZJ SKINCARE & BEAUTY
Nurture with Samoan Nature
Inspired by the roots of its' Pacific Islander Founders, Cazj produces skincare and beauty products from the Moso’oi plant, exclusively found on the islands of Samoa. With a fusion of Samoan heritage and modern skincare science, Cazj seeks to empower and nurture female thought-leaders with clean, organic and vegan skincare solutions with their key cultural ingredient. With a mission to back Psychodermatology, a study that shows mental health improvements with skincare, they will bring together women to create healthier, united global beauty standards.
CHALLENGE
Focus on creating a strong messaging framework that embraced every mission of the brand without getting distracted by a highly active market. Understanding deeply the unique value proposition. The cherry on top was to create a unique, emotional and bold visual identity that captured it’s inspiration of Samoa, the Moso’oi plant and powerful, thoughtful women.
SERVICES OFFERED
Brand Strategy
Visual Identity
