Cazj Skincare
& Beauty
Inspired by the roots of its' Pacific Islander Founders, Cazj produces skincare and beauty products from the Moso’oi plant, exclusively found on the islands of Samoa. With a fusion of Samoan heritage and modern skincare science, Cazj seeks to empower and nurture female thought-leaders with clean, organic and vegan skincare solutions with their key cultural ingredient. With a mission to back Psychodermatology, a study that shows mental health improvements with skincare, they will bring together women to create healthier, united global beauty standards.
brand strategy, visual identityCHALLENGE
Focus on creating a strong messaging framework that embraced every mission of the brand without getting distracted by a highly active market. Understanding deeply the unique value proposition. The cherry on top was to create a unique, emotional and bold visual identity that captured it’s inspiration of Samoa, the Moso’oi plant and powerful, thoughtful women.
