• Working closely with Founder and CEO Lindsay, we reimagined The Little Milk Bar's logo suite to create a playful, bold identity that feels as confident as the women it serves. The goal was to strike a careful balance between boldness and femininity, developing a mark that stands out while remaining warm, approachable, and unmistakably ownable. Every refinement was made with longevity in mind, resulting in a flexible logo system that strengthens brand recognition across packaging, digital experiences, and every customer touchpoint.