Creative Tools & Software For DIY Entrepreneurs
Let’s say it isn’t quite time to invest into Braaanding. As a small business owner, managing both the creative and operational sides of your business can be overwhelming. Whether you're designing your brand identity, planning content, or handling email marketing, the right tools can make all the difference. Here are the tools & software we’d recommend to a small businesses ready to level up their branding and design:
1. Notion – Your All-in-One Business Management Hub
Notion is a must-have for any business owner juggling multiple tasks. Whether you're planning your next big launch, managing a content calendar, or organizing client projects, Notion gives you the flexibility to create customized systems that suit your workflow. With templates for to-do lists, project management, and even personal goal-setting, this tool is perfect for staying organized and on top of everything.
Why we love it:
Easily customizable for both personal and business use.
Integrates with other platforms like Slack, Google Calendar, and more.
Helps you streamline everything in one place.
2. Adobe Creative Cloud – The Professional Design Powerhouse
If you're serious about design, Adobe Creative Cloud is the go-to for professional-grade software. With tools like Photoshop, Illustrator, and InDesign, you have everything you need to create high-quality, visually stunning branding assets. Whether you're designing a logo, editing photos, or laying out marketing materials, Adobe has a tool for every task.
Why we love it:
Industry standard for design and creative professionals.
Offers unparalleled control and precision for custom designs.
A suite of tools that grow with your design skills.
3. Canva – Design Made Easy for Non-Designers
Not a professional designer? No problem! Canva is perfect for business owners who need beautiful designs without the steep learning curve. With drag-and-drop functionality and a vast library of templates, Canva makes it easy to create social media graphics, presentations, marketing materials, and more.
Why we love it:
Intuitive and user-friendly.
Offers thousands of templates for any type of design.
Free and Pro versions available based on your needs.
4. Flodesk – A Beautiful, Simple Email Platform
Email marketing is still one of the best ways to connect with your audience, and Flodesk makes it easier than ever. With its beautiful templates and simple drag-and-drop interface, Flodesk allows you to create stunning email campaigns that engage and convert. You can easily automate workflows, segment your audience, and track performance—all while keeping your brand consistent. PLUS, get 50% OFF your first year by clicking HERE.
Why we love it:
Gorgeous, customizable templates.
User-friendly, with no tech headaches.
Perfect for small business owners and creatives.
5. Pinterest – Visual Inspiration and Marketing Powerhouse
Pinterest isn’t just for inspiration—it's a powerful marketing tool that can drive traffic to your website and help you grow your business. Whether you're pinning your latest blog posts, products, or brand visuals, Pinterest’s highly visual platform allows you to showcase your work and attract new customers. Plus, it’s a great tool for mood boarding and gathering design inspiration! Check out some of our board HERE.
Why we love it:
Fantastic for both creative inspiration and business marketing.
Drives traffic through organic reach and pins.
Great for mood boards and client presentation visuals.
6. Unsplash – Free, High-Quality Images at Your Fingertips
Need beautiful images without the price tag? Unsplash offers thousands of free, high-resolution images for commercial use. Whether you're creating a website, designing a brochure, or planning social media posts, Unsplash’s vast library of stock photos will help you find the perfect visuals to complement your brand.
Why we love it:
High-quality, copyright-free images.
Perfect for use in marketing materials and web design.
Constantly updated with fresh content from talented photographers.
7. The Braaand Lab – Master Your Branding Strategy
Of course, we couldn’t leave out The Braaand Lab! If you're ready to take your brand to the next level, our community and course are tailored to help female entrepreneurs build their dream brands from scratch. With expert guidance on everything from mission and vision to visual identity, The Braaand Lab empowers small business owners to build authentic, attention-grabbing brands that resonate with their ideal audience.
Why we love it:
Step-by-step guidance through brand strategy and creative direction.
A community of like-minded female entrepreneurs.
Affordable early access at $30/month for the first 333 members!
These tools are essential for DIY business owners who want to elevate their branding, streamline operations, and grow their business efficiently. Whether you're a seasoned pro or just starting out, these resources will help you manage everything with ease and confidence.
Ready to invest into branding? We’d love to work with you. Get access to our pricing guide & receive a custom quote HERE.