DESIGNING THE DNA OF YOUR BRAND

Together, let’s dive deep into the competitive landscape to carve out your niche, understand your dream clients down to their midnight snack choices, and position your brand so it doesn’t just join the market—it stands out. The Strategy Lab sets the stage for a brand that is totally individual and ambitious.

Overview:

• List of opportunities to succeed in your business

• Understand the desires and needs of your audience

• Select the areas you want to niche

• Prepare and prove your business for impact by crafting a business proposition

• Select the mostly connective brand name

• Wrap out any business logistics

This isn’t just a brand you’re building and it isn’t just for the money. We’re going to dive into the soul of your brand in The Core Lab. Beginning with reflecting on the reason you started this journey in the first place, we will design your brand's foundation—its mission, vision, and the values that stand as its pillars. This module is about setting a rock-solid foundation that aligns your goals and connects with your audience.

Overview:

• Brand story reflection and captivation

• Define a crystal-clear vision and mission that guides your growth

• Establish core values that represent the principles and philosophies you stand for

• Create compelling brand personas that mirror your ideal clients and customers

We’re going to amplify your brands voice — distinctly and creatively. In The Essence Lab, we will define your brand's personality, perfect your key messaging, and set the tone that speaks directly to your tribe and community. Your brand is about to talk the talk AND walk the walk.

Overview:

• Discover your authentic and unique brand personality

• Build a simple messaging framework that engages and connects

• Establishing a brand experience that keeps coming back for more

• Define the unique creative elements that will make your brand recognizable

• Build a creative strategy that drives consistency and navigates ever-changing trends

Everyone’s favorite module! Let’s dive into the most important and helpful tools in your business to create recognition and attraction. Together in The Identity Lab, we will understand how to approach visual elements that create a strong visual identity, creativity, impact and design. We will translate your brand’s soul and mission into an identity that aligns with the visual language.

Overview:

• Understand the principles that make a strong identity

• Design an iconic, timeless logo

• Select brand colors that convey the right emotions

• Choose fonts that complement your brand’s character

• Write the rules around your media, ensuring every touchpoint is on-brand

Now that you’ve built a stunning, powerful brand, it’s time to integrate it to all brand touch points. In this module, we integrate everything you’ve created into a cohesive brand experience—from online presence to physical collateral. The Evolution Lab is about moving forward with confidence and vision.

Overview:

• Implement a foolproof branding checklist to ensure nothing is overlooked

• Develop an online presence that converts and engages

• Define your in-app branding

• Design collateral that extends your brand’s reach

• Lead with good culture