THE BRAAAND LAB
Think of your business at its most thriving state.
The Braaand Lab is a brand strategy course-community designed to bring you clarity and direction to what you’re building. We are bringing the soul back into your business by getting clear on WHAT you want and WHY you want it.
About
This program is perfect for small business owners looking to find their individuality in their industries and seasoned businesses owners looking to reconnect with the purpose of their brands.
You will master your brand strategy and create the foundation of your brands personality to begin attracting the right clients and customers to your business.
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Struggling to make your brand look and feel professional.
Ready to refine your brand strategy and create a clear direction.
Eager to shape a visual identity that actually represents your vision.
Feeling disconnected from your messaging and want to build a cohesive story.
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How to create a strategic plan for your brand.
Defining what makes your brand different.
Finding your brand’s voice and message.
Creating a visual identity that’s recognizable and memorable.
Establishing a consistent and engaging online presence.
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5-module self paced brand strategy course for THE dream business.
5-Day Mindset & Reflection Challenge
30-Day Brand Transformation Challenge ( upgrade )
4-Week Intuitive Entrepreneur Challenge ( upgrade )
Office Hours — 1:1 coaching upgrade
Notion Brand Home Template
Brand Book Template
Social Media Brand Checklist
Website Checklist
Mood Board Template
Notion Content Calendar Template
Evergreen Email Templates (Welcome, promo, newsletters)
Exclusive Year-Around Offers to Braaand’s Studio (Redeemable one-time)
Free access to all masterclasses & Braaand calls
Access to exclusive mini brand kit upgrades
Secret Gift — if you hit level 9
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One-time payment of $599.99 ( JOIN HERE )
Two-time payment installment of $325.00 ( JOIN HERE )
Brand Clarity in 5 Modules
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Learn how to set clear goals, identify your audience, and align your brand strategy with your long-term vision. We’ll explore how to blend your personal story with your business mission and create a strategic plan that feels authentic and true to you.
Overview:
List of opportunities to succeed in your business
Understand the desires and needs of your audience
Select the areas you want to niche
Prepare and prove your business for impact by crafting a business proposition
Select the mostly connective brand name
Wrap out any business logistics
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Discover the soul of your brand. We’ll guide you in defining your brand’s core values, purpose, and personality, so you can understand what makes you stand out and resonate with your ideal audience.
Overview:
Brand story reflection and captivation
Define a crystal-clear vision and mission that guides your growth
Establish core values that represent the principles and philosophies you stand for
Create compelling brand personas that mirror your ideal clients and customers
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Get clear on your brand’s voice and learn how to communicate your message in a way that feels consistent and engaging. From crafting taglines to writing your bio, this module covers how to find words that connect with your people.
Overview:
Discover your authentic and unique brand personality
Build a simple messaging framework that engages and connects
Establishing a brand experience that keeps coming back for more
Define the unique creative elements that will make your brand recognizable
Build a creative strategy that drives consistency and navigates ever-changing trends
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Shape a recognizable visual identity by exploring key elements like color palettes, typography, and imagery. This module helps you create a look and feel that is cohesive and memorable, so your audience instantly recognizes your brand.
Overview:
Understand the principles that make a strong identity
Design an iconic, timeless logo
Select brand colors that convey the right emotions
Choose fonts that complement your brand’s character
Write the rules around your media, ensuring every touchpoint is on-brand
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Learn how to bring your brand to life online, with a strong focus on creating a seamless digital experience. We’ll cover building your website, social media branding, and best practices for creating engaging content.
Overview:
Implement a foolproof branding checklist to ensure nothing is overlooked
Develop an online presence that converts and engages
Define your in-app branding
Design collateral that extends your brand’s reach
Lead with good culture
Includes Other Goodies
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From brand books to website checklists, you’ll have everything you need to plan and execute. Notion Brand Home, Brand Book Template, Social Media Brand Checklist, Website Checklist, Moodboard Template, Notion Content Calendar Template, and Evergreen Email Templates.
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Your built in Braaand community of like-minded women who are also eager to scale their businesses. Ask questions, give advice & get inspired. Those who Actively engage in the community feature will received a secret gift at level 9.
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You will have access to The Braaand Lab & all other future upgrades.
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Align your brand’s vision and your purpose through guided reflections. Buy-in with two other challenges; a 30-day brand transformation challenge & the 4-week intuitive entrepreneur challenge.
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Access 10% off VIP design days, 1:1 office hour upgrades & an exclusive discount to Braaand’s shop coming 2025, including free access to all masterclass, workshop and training calls.
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Quick, pre-curated styles to inspire your visual identity and simplify the creative process until you’re ready to invest in a full visual identity service!
A Note From The Creator
The most important thing we can do in this world with that power we feel burning inside of us — the one calling us to do greater things — is create something so deep, so unique, so potent that it penetrates the typical experience people have with businesses. Especially ours.
The power in the experience of being a woman, a female founder, today is in choosing to be both business-oriented AND mindful. We are channeling the masculine, competitive, dominant nature of the business world AND the feminine, less-structured & intuitively guided self that naturally comes to us.
This is more than average course because we are leaning into our intuition with resilience in order to build a business that is genuinely impactful. We are creating brands that are beyond transactions. This is about new-world, long-game business.
If your business, your creation, doesn’t feel like yours & you have no idea where you’re actually taking it, how to make it different or where to start— I cannot wait to see you inside The Braaand Lab.
KES, FOUNDER OF BRAAAND
STRATEGIST & DESIGNER
Frequently Asked Questions
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If you’re a small business owner who wants more clarity in your brand and needs guidance on building a cohesive brand strategy and identity, this program is for you. It’s perfect if you’re in the DIY stage but still want your brand to look and feel professional.
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The Braaand Lab focuses on defining your brands strategy and enhancing it with visual identity principles. This course isn’t just the aesthetics of a brand; It’s meant to help you craft a brand that feels authentic, impactful and incomparable.
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Most people complete the modules in 4 to 6 weeks if they commit around 3-4 hours a week. But it’s designed to be self-paced, so you can go through it as quickly or slowly as you need.
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The course is structured with simple, actionable steps and plenty of templates to help you along the way. You’ll have access to small brand kit upgrades if you need a temporary identity that matches your brands visual essence.
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We offer office hours upgrades where you can hop on a call to get direct feedback on your brand strategy, messaging, or visual identity. You will also have the community, where you will be able to drop in questions and get advice from your peers and Kes.
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You’ll have lifetime access to all modules and updates.
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We do not offer any refunds under any circumstances. Please make sure you are ready for an investment like this before diving in.