2024 Branding & Design Trend Report (Q4)

As the year comes to a close, the branding and design landscape is making bold moves and subtle shifts. This season’s trends are offering us a visual golden ticket to find ways to tastefully and uniquely help our brands adapt to trends. We scoured what wildly successful brands were doing as they geared up for the Black Friday and Christmas seasons. Here’s the 2024 Q4 trend report you need to know about!

All images sourced from: Pinterest

October Predictions

Red-On-Red (left): We’re seeing brands create their holiday campaigns with one color in mind.

Mondrian Layouts (center): Basic geometric shapes and straight lines stacked in a balanced order.

Natural Symmetry (right): A moment of combining two contrast elements. Imprefect symmetry.

November Predictions

Vintage Typography (left): inspired by the gap’s iconic holiday presence.

Monochromatic Photography (center): remember the red-on-red we were seeing last month? it’s showing up in the photography.

Flatlays (right): Could never be mad about seeing this trend pop back up when it does.

December Predictions

Ornate Details (left): Nouveau holiday details with a play on colors.

Cherries (center): With that red accent we’re seeing this season, what’s the best berry to pair with it?

Monograms (right): Seasonal and logo, these are letter logos with a traditional style.

If this season’s trends inspire you to refresh your brand or is inspiring your next creative campaign, you’ll love The Muse. Each month, we share the latest branding and design trends, insights, and creative strategies to keep your business ahead of the curve. Never miss a trend again!