Cookie Decadence: Textures, Patterns, Colors, & More
THE MUSE: OCTOBER MONTHLY FEATURE
New month. New theme. New references.
I’m going to be super honest with you.
I am writing this the day before we send at 9:40pm. Just got home from a much needed power yoga class, whipped up some pumpkin chocolate chip cookies & got them in the oven.
You can guess where this month’s mood board inspiration was pulled.
Welcome to Q4!! In the unpredictable, ever-changing ebbs & flows of business ownership, a moment to slow down in baking a good batch of cookies was just what the beginning of the end of the year called for & just the thing to send us into an October mooooood.
THOUGHTS & INSPIRATION
An absolute & iconic movie in media — Marie Antoinette is one of the most decadent, aesthetic films I’ve ever watched & the table moments are truly to drool over. Pastries, cakes, cookies, chocolates with allllll the pastel colors, textures & decorative details. Watch this scene for a visual appetizer. The play between modern music & period-piece visuals gets me every single time — obsessed.
Modern cookies joints to follow (or collaborate with … you heard me): Café de Flore, Levain Bakery, Crumbl, Milk Bar, Maman, Creme.
Girl Scout cookies, though simple in essence, have become an iconic example of grassroots business and marketing. Every season, these cookies create a cultural moment that we all anticipate. Their clever marketing and strong brand recognition have solidified their place in business history. So epic — so much to learn from this organization.
Oreo’s brand values are playfulness, creativity, connection, nostalgia & indulgence. Watch how these hilarious ads fit those values. Watch video.
Deemed the best Pumpkin Chocolate Chip Cookie recipe on the Internet with a 5 star rating. Do something creatively different this month — try baking them!
Watch this Cookie Monster video. Trust me! I had a really cool conversation lately that made me realize no one will ever be as passionate about our business & what we do more than us. May that thought slow you down & build with more intention.
If you find a moment this month, find some inspiration in baking something or eating something deliciously baked. Have a great Q4!
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