How To Create A Branded Social Media Profile
THE MUSE: SEPTEMBER QUESTIONS FEATURE
Clever and Inspired Questions and answers, AKA - Free Coaching & Tips!
Q&A
IF YOU COULD GIVE US A SMALL CHECKLIST ON A BRANDED SOCIAL MEDIA PROFILE, WHAT WOULD IT LOOK LIKE?
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Anyone else check a brands instagram before you check their website for business validity?
We’ve mentioned this stat a million times. But 80% of consumers trust a brand more if they have consistent branding across platforms. Love love looovvveeeddd this question. It’s so proactive and we’re an open book. Count on us to give you all the resources you need to grow an impactful brand!
We put a small list together for you to check YES on each touchpoint.
Screenshot your before & after's and tag us so we can see the differences!
BRANDED PROFILE CHECKLIST:
Profile Picture — Clear, on-brand, and high-res. No blurry selfies, please—this isn’t your high school yearbook.
Username — Consistent across platforms and easy to remember. If you can help it, leave the underscores, dashes and numbers out.
Bio — Snappy, unique, and true to your brand voice. Include a call to action (CTA) or tagline that makes people curious. We recommend keeping it 3 lines or less.
Cover Image — Think of it as your billboard. Keep it visually striking and aligned with your brand’s color palette.
Link in Bio — Don’t let this real estate go to waste! Include your website, recent offers, or must-read content.
Pinned Content — Highlight your best work, most informative info or current promotions. Think of this as your MySpace Top 9.
Brand Voice and Tone — Every caption, story, and reply should sound like you. Stay consistent—whether you’re cheeky, formal, or anything in between. Also, are their any word stylings keeping you “on-brand”. Example: On Braaand’s profile, we use the ALL CAPS and arrow on the first line.
Visual Style — Color palette, fonts, and imagery must feel cohesive. Consider what elements are killing the vibe? Is it the random color, the inconsistent font, a particular image?
Content Calendar — Stay active and relevant with a posting schedule. Consistency is key—no one likes a ghost (unless it’s Halloween). We like to think of rituals our community is expecting from us!! Example: Every Thursday, we send out a newsletter. Every Wednesday we’ll remind you. Ever Friday, we round up all of our content on stories. Etc etc etc.
Engagement Strategy — Have a plan for interacting with followers. Respond to comments, DMs, and mention others. Make it clear you’re a real human, not a social media bot. This also encourages YOU to be playful about the game of social marketing.
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